Monica Adwani says low-cost, low-clarity coverage is setting up Latino entrepreneurs to fail
Latino business owners are being underserved by an insurance industry that prioritizes accessibility over education and ultimately leaves these entrepreneurs underinsured and vulnerable.
Over the past decade, Latino-owned businesses have grown by 44%, compared to just 4% among non-Latino firms, according to the Stanford Latino Entrepreneurship Initiative. Yet this growth hasn’t translated into tailored support. Insurance carriers continue to treat Latino clients as an afterthought, offering generic policies with minimal explanation, limited cultural awareness, and little effort to build trust.
Monica Adwani (pictured) has spent nearly 20 years in corporate and independent insurance roles. Raised in Puerto Rico and now based in Massachusetts, she’s seen how systemic oversights – from a lack of bilingual agents to performative DEI pro