[no_auto_dropcap]“It’s Now a Buyer’s Market for Auto Insurance, J.D. Power Finds.”
That headline on top of an announcement about the release of the J.D. Power 2025 U.S. Auto Insurance Study this week summed up a key takeaway of the customer insights J.D. Power gathered from over 48,000 auto insurance customers surveyed across 11 geographic regions between May 2024 through April 2025: More of them are considering not renewing with their current insurers.
That’s especially true for customers with higher overall lifetime value profiles—described by J.D. Power as those having higher annual premiums, long tenure and multiple policies with their current insurers. While just over half—51%—of high-value lifetime customers say…