In today’s hardened market, cheap coverage isn’t just risky, it’s reckless

Middle-market firms are bargain-hunting their way into disaster. In the race to cut costs, many are opting for cheap coverage over real protection, leaving themselves exposed to catastrophic losses in a hardened market.  

Premiums are spiking, coverage is shrinking, and carriers are retreating from entire regions. Middle-market firms that once relied on minimal, transactional policies are hitting a wall: those strategies no longer hold up against today’s complex risks.  

“For years, the middle market has been overwhelmed and under-resourced,” said Jeff Jones, a managing director at Insurance Office of America.  

“Now, with tariffs and supply c…

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