Majority of firms believe it can give them a competitive edge
If there was one phrase that’s dominated the past year, both professionally and societally, it has to be “generative AI”. According to KMPG’s Generative AI Survey, results reveal that 77% of insurance executives believe AI will have a more significant societal impact within the next three to five years than any other technology. What’s more, 84% of firms, including insurers, say that invest