A merger between Aon and NFP will be a win-win for both brokers, creating a company that will be greater than the sum of its parts. While those weren’t the exact words used by Aon’s CEO Greg Case, they were certainly the thrust of his messaging for the rationale behind the proposed $13.4 billion acquisition of NFP.

It’s all about unlocking the fast-growing middle market segment for Aon, while providing NFP with enhanced distribution capabilities via the Aon Business Services (ABS) platform.

“Together with NFP, we see significant opportunity to go from individually good to collectively better, based on our similar cultures, the operational platform they operate that enables us to quickly and efficiently bring products and solutions, all underpinned by Aon United and a relentless focus on delivering more value to clients,” said Case during an analysts’ call to discuss the $13.4 billion acquisition of NFP, announced on Dec. 20. (Here are Aon’s presentation slides to describe the deal).

As the brokers are of different size

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