“Brokers don’t really get what they should be doing”
An insurance broker’s role combines risk advice with selling insurance. Depending on the broker and the business sector, the transactional or advisory part of the job takes greater emphasis. However, stakeholders agree that the risk advice component has become more important in recent years as risks have become more complex and customer demands have increased.
But how many brokers really understand what risk advice involves?
“The role of a broker is basically two things – and a lot of brokers don’t really get what they should be doing, from my point of view,” s