By Kelley Collins, Director of Business Development and Communications, Lightning Protection Institute
Our lives are filled with risk assessment and mitigation. From grabbing an umbrella for a rainy day to stocking up on supplies for an impending natural disaster, we assess and measure the potential risks before an event occurs to be prepared and protect ourselves from unwanted consequences.
For many, however, assessing and mitigating lighting risk isn’t necessarily top of mind. We know lightning is going to strike – more than 31 million cloud-to-ground strikes occur annually. But being personally affected seems so unlikely that people may think preparation isn’t necessary or even possible. Understanding how to mitigate risks associated with lightning is essential to individuals and p