Rising demand fuels competition as nearly half of buyers use web or mobile channels
Auto insurance policy shopping has reached an all-time high, with 57% of customers actively seeking new coverage within the past year, according to the latest study from J.D. Power.
This trend is increasing pressure on insurers to deliver more effective digital experiences, as nearly half (47%) of those shoppers now purchase policies through websites or mobile apps.
Customer satisfaction with quoting functions highlights a major divide. Among the top-performing insurers, satisf