Banks and asset managers in the UK woke up to a new reality on Friday, as the country enforces some of the most far-reaching anti-greenwashing rules ever seen.

Due to its broad scope, the new requirement from the Financial Conduct Authority is “going to capture a huge range of communications” within the finance industry, said Clare Wiles, a managing associate in Linklaters’ financial regulation team.

Some in the industry had hoped the May 31 enforcement of the new rule would be delayed. But the FCA made clear in April that it was moving ahead, triggering a w

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