Insurance must adapt its approach to new exposures
The advent of generative artificial intelligence (gen AI) presents boundless opportunities and new exposures for the global media, film, TV, and entertainment industry.
At least one insurance leader is calling on the industry to adapt its approach to risks posed by the new technology.
Ros Breese (pictured), underwriting director – media, film & TV at Tokio Marine HCC International, said the rapid development of Gen AI has sparked intense discussions within the media insurance industry.