By segmenting retail brokers into tiers using premium volume, profitability and strategic alignment as factors to define top tiers, carriers can start to win more business, according to a new consulting firm report.
The report, How Insurers Can Win More Business from Retail Brokers, published in late June by Boston Consulting Group, also recommends that insurers partner with brokers to co-develop modular, adaptable products for customers.
The report is focused on the personal lines and small and midsi…