Aon’s global chief broking officer explains why “business as usual” is over

Modern commercial insurance broking is under constant pressure from emerging risks and evolving client expectations. In this new era, brokers must deliver risk insight, agility, and innovation.  

Cynthia Beveridge (pictured), global chief broking officer at Aon Commercial Risk, is one of the few at the forefront of this transformation. In a conversation with Insurance Business, she outlined the two biggest challenges for commercial brokers in 2025 and how differentiation will determine who thrives in the years ahead. 

“The brokerage arena itself has had to change,” Beveridge said. “We’re focusing more on what clients need and translating that into product development. An off-the-shelf product just doesn’t work in today’s landscape.” 

Commercial broking challenge #1: Market dynamics in flux 

As 2025 unfolds, the first major …

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