“Client demand drives our expansion”
Geocoding is rapidly becoming a critical tool for the insurance industry, enabling more precise risk assessment by pinpointing the exact location of insured properties. As insurers move beyond postcode-based assessments, geocoding allows for property-level analysis, offering deeper insights into geographic risks such as flooding and wildfires.
With growing adoption driven by climate change and the need for more accurate data, geocoding is reshaping how insurers manage risk.
In a recent conversation with Insurance Business, Mark Varley (pictured), founder and CEO of Addresscloud, h