The digital-first carrier recently passed $100 million in GWP

Four years ago, when Trey Ferro (pictured) founded a pet insurance business, he boldly went directly to the consumer, competing with well-established insurers such as Nationwide and State Farm.

Ferro started Spot Pet Insurance when the penetration rate for the product was close to 3%, compared to the UK, which had a 30% penetration rate. 

“It was just an education factor,” Ferro said. “No-one in the US knew what pet insuran

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