A much higher percentage of insurance chief executives say that generative AI is a top investment priority for their firms than peers in other industries, according to a survey report published by professional services firm KPMG.
Roughly eight-in-10 insurance CEOs—81 percent—are prioritizing generative AI investments, while just 64 of CEOs across all sectors globally are similarly inclined to put gen AI at the top of their investment lists, KPMG said.
According to KPMG’s 2024 CEO Outlo