Kylie Hubbard will join Future Festival to unpack how ROI-led innovation reshapes insurance
Return on investment—not novelty—has shaped INSURICA’s approach to innovation, said Kylie Hubbard, Director of Innovation at the 50-year-old brokerage. Over the past six years, the firm has pushed deep into data analytics to sharpen targeting, streamline operations, and build scalable revenue streams.
“We’ve made a major push in our data analytics,” Hubbard said. “Particularly when it comes to ROI on our clients—what kinds of clients we’re trying to target, what industries we’re focusing on, and making sure our producers and staff are working on the business they’re good at creating revenue on.”
That focus has helped the brokerage rethink…