The issuance of Florida’s Emergency Rule 69BER24-4, in response to hurricanes like Milton, represents a significant shift in regulating public adjusters and their activities. While some plaintiff attorneys and some adjusters initially celebrated the rule as a victory, a deeper reading reveals that it introduces rigorous ethical and procedural requirements for public adjusters, bringing much-needed transparency and accountability to the property claims process. This essay examines the key elements of the rule and its potential impa

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