By Bob Marshall, co-founder and CEO, Whisker Labs

The insurance industry’s shift from assessing and pricing risks to predicting and preventing losses – thereby improving insurance availability and affordability – is well underway. Even a casual look at the trade press reveals insurers adopting technologies and data-driven strategies that help businesses, families, and communities improve their risk profiles.

This data-driven movement does more than simply contain insurance costs – it’s driving improved customer engagement, affinity, and retention and creating opportunities beyond the transactional. Data clarity is crucial for all stakeholders, from insurers to first responders utilities, policymakers and – most important – homeowners.  Accurate data enables proactive measures that can prevent fires from happening.

We’re seeing this with our insura

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