Global shocks and AI-generated disinformation make crisis management more challenging
Businesses are facing increased challenges in managing reputational threats amid a rapidly evolving risk landscape marked by global shocks and the rise of AI-driven disinformation. According to insights from Gallagher, these developments make crisis management more difficult, particularly as many corporate communicators are already experiencing fatigue.
The past few years have brought a series of disruptive events, highlighting the need for businesses to mitigate reputational risks. Key events in the past four years include the global COVID-19 pandemic, an increase in w