Which insurance brands come to mind when Americans go shopping for a policy? Find out where the industry’s biggest names rank in this article

Which insurance brands are Americans most likely to consider when taking out coverage? These are what global market research and data analytics company YouGov has revealed in its latest annual US insurance rankings.  

In this article, Insurance Business lists the top industry names “most considered” by American consumers based on the London-based firm’s latest reports. The company used in-depth surveys and proprietary metrics to determine which insurance brands buyers prefer in two key segments – home & auto and health insurance. 

To give you a more industry-wide perspective, we also compiled the rankings of the top insurers based on “fame” and “popularity,” according to YouGov’s data. Find out if your insurer made the list in this article. 

1. State Farm 

Index score: 22.6 
Previous ranking: 1st 

State Farm is the most considered home and auto insurance brand for the second year in a row. And why not? The mutual insurer is known for offering competitive rates and consistently scoring above the industry average when it comes to customer satisfaction. According to the survey, State Farm is the top brand Americans consider when actively shopping for a better deal. 


Index score: 17.2 
Previous ranking: 2nd 

Berkshire Hathaway-subsidiary GEICO retains the number two spot in the latest rankings. It is one of the most popular car insurance brands in the country, thanks to its robust offerings and above-industry-average customer satisfaction ratings. And, of course, who hasn’t heard of Gecko – the company’s adorable mascot, which continues to be the most recognizable aspect of the insurer’s commercials.    

Mascots have played a huge role in helping insurance companies build brand recognition. Find out which ones American consumers can relate to the most in our list of the top 10 insurance mascots of al

 » Read More