Economic concerns linger, but innovation and capital inflows boost sales
US individual life insurance new annualized premium rose 8% year over year to $3.94 billion in the first quarter of 2025, according to data from LIMRA’s US Life Insurance Sales Survey. The quarterly survey accounts for 80% of the US life insurance market.
The number of policies sold increased 1% compared to the same period in 2024.
LIMRA reported that total new annualized premium for U.S. individual life insurance reached $16.2 billion in 2024, marking the fourth consecutive year of record-high premium.
Despite this increase in premium volume, the number of policies sold in 2024 remained flat compared to 2023.
John Carroll (pictured abov…