Insurance companies spend billions of dollars a year on advertising—and for good reason. With auto insurance mandated in nearly every state and home insurance required by mortgage lenders, insurance product providers are competing for the attention of almost every American. This massive ad spend highlights just how fiercely competitive the industry is and the lengths companies go to in order to stay visible and win customers.
At the same time, insurers must balance the pressures of customer acquisition and retention while navigating complex decisions around risk selection and produ