California lawmakers are once again turning their attention to consumer privacy—this time with a laser focus on the insurance sector.
At a moment when insurance companies are already navigating a minefield of data privacy laws, the newly proposed Senate Bill 354 aims to introduce a sweeping and potentially disruptive layer of regulation to an industry that many argue has already invested heavily in consumer data protection.
Formally titled the Insurance Consumer Privacy Protection Act of 2025, SB 354 is authored by Senator Monique Limón and backed by Insurance Commissioner Ricardo Lara. If passed, the bill would create a new privacy regime specifically for the insurance space—distinct from the broader California Consumer Privacy Act (CCPA) and its expanded version, the California Priva