Embedded insurance is no longer just an emerging trend; it’s becoming a central strategy for retailers and non-insurance brands looking to enhance customer experience, drive loyalty, and generate new revenue streams.
With global gross written premiums in embedded insurance projected to hit $700 billion by 2030, the opportunity for retailers to diversify into insurance is undeniable. For 2025, the focus will be on achieving seamless integration, building consumer trust, and navigating regulatory compliance.
This journey is not without challenges, but the rewards are significant, not just for retailers but for insurers too, who risk losi