Would you like pet insurance with your juvenile ball python, Ma’am?
Until relatively recently, that kind of additional purchase came only after settling the scaly friend safely in its new terrarium at home. But with the growth of e-commerce, insurance decisions at the point of sale are becoming the norm, making this type of question at your local pet store an imminent reality.
Today’s consumers, and particularly younger ones, are looking for seamless digital experiences that offer add-on goods and services—including what is known as embedded insurance—with the main transaction. Encouragingly, they increasingly see insurance as part of the purchase and appreciate the convenience and more personalized coverage that embedded insurance offers.
Evolving technology and consumer expectations
Technolog