The market is growing much quicker than the commercial space
According to Ken Hawkins (pictured), Broadspire’s director of business development, alternative markets and programs, “when everyone sees fire, program administrators see opportunity.”
“If there’s a tightening in certain segments of the market, entrepreneurial thinkers will want to put a unique product together to fill that void. They can then charge a little bit more for it because there isn’t as much competition”.