A strong brand may attract attention, but only trust secures investment, talent, and regulatory stability over time
In an environment where corporate visibility is often equated with success, Jorge Del Castillo, managing director at FTI Consulting, sees a deeper issue.
“Many companies invest millions in building visually appealing brands… but neglect reputation management,” he said. For Del Castillo, this gap is not just a communications problem – it’s a risk management failure.
“Reputation is one of the most undervalued and under-measured sources of competitive advantage,” Del Castillo said. “Many companies fail not because of weak technology, infrastructure or ope…