Millennials and Gen Z are shifting risk models for insurers underwriting extreme activities
A new wave of high-adrenaline recreation fueled by Gen Z and millennials is reshaping risk dynamics in the adventure sports sector. For insurers, it’s no longer just about covering the activity, it’s about tracking how, where, and under what conditions it takes place.
“We’re seeing both an uptick in the volume and variety of claims,” said John O’Connor, director of claims and risk management at CB…